Brand design

Greenland is massive, with vast distances separating the people and communication services vital for staying in touch with each other — and the outside world. Nobody understands this better than Tusass, Greenland’s national provider of telecommunication and postal services.

These services are constantly changing, especially in an increasingly digital world.

Wanting to reflect on these changes, the company — previously named ’Tele-Post’ set out to modernise its brand. The work resulted in a new native name — Tusass — and a new, fresh, modern brand design.

The new brand design is bursting with colours and shapes inspired by Greenlandic culture and nature. The bright colour palette mirrors the homes and traditional costumes and patterns and shapes are inspired by the abundant granite, fjords and icebergs.